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Email Copy

Pawprint Oxygen:

As a contracted copywriter, I created email marketing campaigns and automation workflows that directly drive revenue for a pet industry client in a competitive market.

Results:

Substantial Revenue Impact:​

  • Generated over $193,936 in directly attributable email marketing revenue over a 6-month period

  • Produced $15,300 in campaign revenue in February and $14,400 in January, showing consistent performance

  • Achieved peak automation revenue of $21,000+ in October, demonstrating potential of well-optimized workflows

LEADR (formerly Thought-Leader):

As in-house copywriter for 3 years, I created comprehensive marketing campaigns to position clients as an in-demand thought leader through webinars, email campaigns, and paid advertising.

Results:

Webinar Performance Metrics:​

  • Drove an average of 1,052 registrants per house webinar (across 31 events)

  • Achieved 53.7% average registration rate (industry average: 30-40%)

  • Maintained 34.9% average show-up rate (industry average: 25%)

  • Generated 1,309 total applications at end of day from webinar campaigns

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Top-Performing Campaigns:​

  • Pitch Day webinar: 2,960 registrants (181% above average)

  • MTL Launch webinar: 1,871 registrants (78% above average)

  • December TLA House Webinar: 1,200 registrants

  • Created consistent email sequences that delivered predictable results

  • Developed compelling hooks, stories, and calls-to-action that drove engagement

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December TLA House Webinar Success:​

  • Attracted approximately 1,200 registrants to single webinar

  • Generated 60 qualified applications BEFORE webinar

  • Generated 82+ applications in one day after webinar (new record for client)

  • Created email sequence with exceptional engagement metrics

  • Audience described as "VERY stoked, aligned, and really engaged"

  • Team celebrated as "all-time qApps webinar record"

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Strategic Email Campaigns:​

  • Valentine's Day Promotion delivered to 8,000+ subscribers

  • Maintained 35-37% open rates (industry average: 15-25%)

  • Achieved click rates up to 0.52 (industry average: 0.1-0.15)

  • Generated 114 qualified leads tracked in Hyros

  • Converted to 51 qualified calls

  • Managed daily email broadcasts and weekly SMS campaigns to nurture audience

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